You’re all familiar with folders. They’re everywhere. And perhaps you don’t put much thought into it, but having a good folder structure can seriously improve your productivity.
Imagine the following situation.
You’re on your computer, putting the finishing touches on the visuals of an advertising campaign, when ding! a Slack message comes in from your manager: “Where are the visuals we used for the LA Auto Show two years ago? You and Stacy worked on it, I think? We’re pitching a car manufacturer and need it as reference.”
For most of us, this leads to countless wasted hours searching through old projects and files trying to remember file names and locations.
But all this wasted time can be avoided. How? By using Folders on Picter to organise visuals and folder structures.
Folders on Picter are a way for you to better organise your work by grouping related projects together into one folder. In this post we’ll show you a few examples of how to structure your folders in your workspace.
Marketing agency folder structure
If you’re a marketing agency, the most efficient way we’ve seen agencies structure their folders is by dividing them between Clients and Internal Brand Assets.
Folders For Each Client:
- Organize channels by Projects
- Social Media Images
- Website Images
- Email Headers
- Landing Page Design
- Organize reports by Projects
- Marketing reports
- Heatmaps
- Scroll maps
Internal Brand Assets Folder
- Logos
- Stock images
- Office images
What’s important here is to make sure client and internal visuals are kept separated.
Startup folder structure
For small teams, keeping everything organized might not seem like a difficult task to do. However, it doesn’t mean you should neglect to set it up properly, straight from the start.
Here’s an example structure that breaks down folders by type:
Design Folder:
- Social Media Images
- Website Images
- Email Headers
- Landing Page Design
Internal Brand Assets Folder:
- Logos
- Stock Images
- Office Images
Reports Folder:
- Marketing Reports
- Social Reports
- Email Reports
- Heatmaps
Pretty simple right? A few top-level folders, then projects broken down into more specific project categories.
Enterprise folder structure
If you’re working in an enterprise-sized company, here’s a look at what the folder structure for a large marketing team might look like.
PR
- Visuals for press releases
- Brochure designs
- Event posters
Marketing channels:
- Ad assets
- Oragnic social media assets
- Website
- Blog
Brand Assets / Logos:
- Logos
- Stock Images
- Office Images
Reports Folder:
- Marketing Reports
- Social Reports
- Email Reports
- Heatmaps
So taking the above as an example, within each folder you can create Projects that are broken down to specific channels and campaigns.
However if you need more granularity, you can set up your Workspace so that your Folders represent channels and campaigns.
Browsing through your folders and finding your visuals easily should be an intuitive process. So what’s the best folder structure for you? It’s the one that resembles the way you work the best.
If your method of organization is messy, it’s not going to be easy for everyone else on your team to follow your process. If you work on a project basis, consider folders for each project. For working with specific clients, create a dedicated folder for each of them.
There are many ways to go about this, and we just highlighted a few common examples here. If you have done things differently, we’d love to hear from you, just leave a comment below.
Try it out for yourself. Sign up for a free Picter account today.
