Let’s be honest here. Getting feedback and approval for social media like images and GIFs typically involves in-person conversations, endless email threads and scattered Slack messages. It’s all over the place and it always gets forgotten and lost!
For social media teams, images and GIFs are an integral part of any campaign. Let’s face it, images are great visualisations. But GIFs? They can take your story to an entirely different level. So if you’ve ever needed a centralised place to organise your social media assets to share with teammates and clients – Picter is the place for you.
Introducing GIF Support On Picter
With GIF support now available on Picter, marketing teams now have a place to visually display all their social media creatives for review and approval. This means you can streamline your approval process to launch campaigns without delay and on time.
At Picter we understand the importance of supporting additional file formats such as GIFs to support our growing client base and their different needs.
Here we take a look at just how you can get the best use out of GIFs on Picter.
Preview Social Media Content
With GIF support on Picter you can preview social media content just like it could appear in real-life. If you’re doing Instagram Stories, for instance, your team or clients – using a mobile – can get a proper feel of how it would look like.
What’s more, you can split paid and organic into two separate projects and group your visuals into individual campaigns with Collections. This way your teammates or clients have a visual overview of all the creative assets associated with a specific campaign.
Pixel-Perfect Annotations
With annotations on Picter, you can pinpoint your feedback on your GIFs.
This is one of the most exciting features we launched last year. By commenting directly on the asset, you eliminate other platforms such as email and Slack from the feedback and approval process. Meaning you can cut out any unnecessary confusion about feedback, by keeping your feedback visual and where it should be – on the asset.
Simply click on a certain spot on your GIF and add your feedback.
Want to learn more about Annotations? Read more here: The five places you don’t want your creative review to happen
Approvals In An Instant
Once you’ve incorporated all feedback and comments into your images and GIFs for your campaigns, it’s time to get the green light before going live. Or, if you’re using Picter – the green checkmark.
All your teammates, managers or clients have to do for final approval is to head over to where all the assets for the campaign are and just click on the green checkmark. Yes, it’s that simple.
Now you know which images and GIFs you can use for your campaign with absolute certainty.
Conclusion
GIF support is available on all Picter plans. Get started today with a 7-days Free Trial and see the difference it makes by using one central place to collect feedback and get approval for all your visual marketing assets.
