Article Summary
- Taylor Partin is a Growth Marketing Manager who serves as the connector between Superbolt’s internal team and clients.
- Superbolt uses Picter’s deep linking to integrate Picter into its existing workflow in Slack and Monday.
- Superbolt takes advantage of Picter’s animated GIF support to present in-situ ad mockups for client approvals.
- Superbolt saves a bunch of time coordinating creative reviews and client reviews all in one platform using Picter.
Superbolt operates a growth marketing agency in New York, Los Angeles and Paris. How do they manage projects across three time zones between coworkers and clients?
Picter’s Creative Director Gabriel Shalom spoke with Superbolt Growth Marketing Manager Taylor Partin to learn how they pull off this delicate balancing act.
Gabriel: So what was life like before Picter at Superbolt?
Taylor: We used to use different platforms for different stages of the review process. For instance we’d be on Dropbox at the beginning. Then once we needed to show mockups, like the in-situ preview links that Facebook and Instagram can generate, we would send those over as links in a spreadsheet. It was very complicated overall.
Gabriel: So now that you’ve been using Picter for a couple months, what would you say has changed?
Taylor: We’re definitely simplifying the process by consolidating all the different review periods into one platform. That’s been helpful because now we have one touch point where the client knows where to go for the most up to date information. The client feels more actively involved in the process. I think that the flagging buttons are very satisfying for them to see what is approved and what is not approved.
Having a unified review process across all our clients has been very satisfying. It is so helpful to be able to easily check in on how different projects are doing internally.
“Picter has definitely increased the ease of communication and the clarity with which we receive any communication about visuals.”
Taylor Partin, GROWTH MARKETING MANAGER at SUPERBOLT
Gabriel: How did you do that in the past? Seems like it would have been difficult.
Taylor: It was! Before each client set up their own system, and it ended up being a little bit different for each client. This was really confusing for our creatives. This is much better.
Gabriel: It seems like Picter is helping you interface both with your clients externally and your team internally.
Taylor: Definitely. I think we’re still figuring out the best workflow internally in terms of who takes responsibility for processing comments and feedback. But the system is flexible enough for us to do it however we want. Picter has definitely increased the ease of communication and the clarity with which we receive any communication about visuals.
Gabriel: Do you find you’re using Picter more for internal comms or for client contact?
Taylor: I’d say it’s about 50/50 internal/external communications right now. It always depends on what stage of the process we’re in. We do a first round creative review where it’s just the creatives. In the second round we bring in copy. Then it goes into motion. We make manual screen recordings of ads in-situ and upload GIFs of the ads to the platform. That’s all internal sharing using deep linking on Picter.
When the GIFs are ready we send those to the client so that they can see what caption copy goes with each ad. At that stage, we use the external links because the creatives are no longer in the communication loop – it’s all about client feedback. It’s very helpful to be able to transition from the internal review to the external review all in one place.
Gabriel: So deep links for internals, sharing links for internals. But where do the deep links go? Do you email them?
Taylor: We rarely use email internally. So the deep links for our internals end up in Slack messages and Monday. Pasting Picter links into Monday cards happens all the time to point our creatives to the right assets.
Gabriel: I remember when Superbolt first got started with Picter, it seemed like that was kind of the problem that needed to be solved; that some of the creative review processes were happening inside of Monday. I can imagine how that would be awkward. I’ve seen the same thing happen in other companies in Asana or AirTable.
Taylor: Yeah, Picter definitely saved me quite a lot of time in compiling client feedback and then putting it in a different interface to show the creatives. So definitely, it skips over all that switching between platforms, which is really nice.
Gabriel: Taylor, thanks so much for giving us a little behind the scenes of how things work at Superbolt. We’re thrilled to count you guys as one of our customers, and I think a lot of folks will find your experience with internal/external workflows really eye-opening.
Taylor: Thank you!
